JOHNNIE WALKER PARTNERS WITH
VISIONARY ARTIST JAMES JEAN FOR LUNAR NEW YEAR
The new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by one of the most influential visual artists in the world, Asian-American artist James Jean.
The vivid design for the Year of the Dragon features an innovative and dynamic interpretation of 2024’s Zodiac animal, the noble Wood Dragon. Regarded by many as the mightiest of all the Zodiac animals, the dragon is symbolic of life and creativity as well as a portent of future prosperity in traditional Asian culture, echoing the defiant optimism of the Johnnie Walker motto, Keep Walking. In James’ layered visuals the evergreen Wood Dragon springs from bountiful flora and fauna, and bursts to life with auspicious ambition.
James sought inspiration for his designs from the layers of incredible flavour that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label - a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
“There are hidden elements in the picture as well – layers to be discovered, just like the layers in this incredible whisky. I included chrysanthemums, from which flow liquid gold - inspired by Johnnie Walker whiskies - and hummingbirds sipping on the precious nectar.” James says.
Johnnie Walker has collaborated with the esteemed glassware manufacturer, Riedel, to introduce the elegantly designed Johnnie Walker Blue Label x Riedel limited edition New Year gift set. This exquisite set includes two beautiful Riedel crystal glasses, allowing you to experience the unique and versatile flavours of Johnnie Walker Blue Label through different glass shapes. Customers who purchase a bottle of Johnnie Walker Blue Label at selected retail points in Hong Kong will receive a complimentary Johnnie Walker Blue Label x Riedel limited edition New Year gift set. Please note that the quantity is limited, and the offer is available while stocks last.
